Too Much Information
We notice things already primed in memory or repeated often
Baader–Meinhof Phenomenon
Description
(Another name for Frequency Illusion) A cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often.
Baader–Meinhof Phenomenon in business decision
A CEO learns about a new management technique and suddenly sees it being mentioned in multiple business journals and conferences, feeling it's a more widespread trend than it might be.
Baader–Meinhof Phenomenon in personal life decision
After learning a new word like 'serendipity', you start seeing it in books and articles more frequently.