Too Much Information
Bizarre, funny, visually striking, or anthropomorphic things stick out more than non-bizarre/unfunny things
Bizarreness effect
Description
The tendency for bizarre material to be better remembered than common material.
Bizarreness effect in business decision
An advertising campaign using unusual or surreal imagery is more likely to be remembered by consumers than a campaign with conventional visuals.
Bizarreness effect in personal life decision
You easily remember the time you saw someone wearing a clown costume in the grocery store but forget the many ordinary shopping trips.