Not Enough Meaning
We fill in characteristics from stereotypes, generalities, and prior histories
Moral credential effect
Description
(Also Self-licensing) The phenomenon whereby a person's good deeds or ethical behavior in one area can lead them to feel justified in acting less ethically in another.
Moral credential effect in business decision
A company that makes a significant charitable donation might feel justified in cutting corners on environmental regulations, believing their prior good act gives them a "moral license."
Moral credential effect in personal life decision
After donating to charity, you feel justified in ignoring someone asking for help on the street.