Too Much Information
We are drawn to details that confirm our own existing beliefs
Semmelweis reflex
Description
The reflex-like tendency to reject new evidence or new knowledge because it contradicts established norms, beliefs, or paradigms.
Semmelweis reflex in business decision
A long-established company rejects a new, data-backed marketing strategy proposed by a junior employee because it drastically differs from their traditional, "tried-and-true" methods.
Semmelweis reflex in personal life decision
You dismiss a friend's new diet idea because it contradicts your existing beliefs, without evaluating the evidence.