Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Zero–risk bias

Description

The tendency to prefer the complete elimination of a risk even when alternative options provide a greater reduction in overall risk.

Zero–risk bias in business decision

A company might spend excessively to completely eliminate a minor security risk, while underinvesting in measures that would significantly reduce a much larger, more probable operational risk.

Zero–risk bias in personal life decision

You prefer eliminating a small risk entirely rather than reducing a larger risk by half.