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To get things done, we tend to complete things we've invested time and energy in
Zero–risk bias
Description
The tendency to prefer the complete elimination of a risk even when alternative options provide a greater reduction in overall risk.
Zero–risk bias in business decision
A company might spend excessively to completely eliminate a minor security risk, while underinvesting in measures that would significantly reduce a much larger, more probable operational risk.
Zero–risk bias in personal life decision
You prefer eliminating a small risk entirely rather than reducing a larger risk by half.